yallacoola is revolutionizing music & culture marketing.

We provide 360° marketing and creative solutions for independent artists, music companies, fashion brands, and more.

We love telling your story fusing irl experiences with digital creative, strategy, and marketing.

We also tailor our services to our client’s needs & business goals.

Impact-Site-Verification: a201720e-4b0d-42fa-85ac-4d57250c2b44

ABOUT

yallacoola is a fusion of two Middle Eastern slang terms:
yalla, meaning "Screw it, let's do it!" captures the spirit of fearless determination when making major decisions, and coola, meaning "It's just.." embodies our approach to complex challenges with simplicity and clarity.

This combination perfectly encapsulates our approach to music marketing: straightforward, effective, and always driven by passion.

our clients

  • ASAF AVIDAN

  • Chillhop Music - 24/7 Livestream Player Launch

  • Ran Danker

  • NOGA EREZ

  • Avishai Darash

    Avishai Darash

  • REINIER BAAS & BEN VAN GELDER

    REINIER BAAS & BEN VAN GELDER

  • J lamotta

  • iogi

  • SiVAN TALMOR

  • En Culture

    En Culture

  • Full trunk

  • ALMA GOV

  • Itai Gal

SERVICES

We understand that each brand and artist is unique.

Our services are tailored to meet your specific goals, whether you're an emerging talent or an established brand.

We focus on your individual vision, audience, and growth trajectory, creating personalized, sustainable services that drive success.

Not sure what you need?

    • Branding & Differentiation

    • Digital Presence Development

    • Creative Consulting

    • Fashion Consulting

    • Visual Storytelling Consulting

    • Project Roadmap

    • Singles & Album Rollout Strategy

    • Booking Strategy

    • Subsidy Plans & Sustainable Budget Spreads

    • Music Industry Guidance & Consulting

    • Merchandise Strategy & Development

    • Content Creation

    • Copywriting, Editing & Curation

    • Content Shooting Sessions

    • Creative Direction & Concepts

    • Channels Management

    • Community Moderation

    • DSP Profile Optimization

    • Newsletter System Setup & Maintenance

    • Music Releases Campaigns: YouTube, Meta, Streaming

    • Multi-Platform Audience Growth Campaigns

    • Ticket Sales Campaigns

    • Merchandise Campaigns

    • Data Systems Tracking and Maintenance

    • Cross-Channel Reports & Ongoing Performance Analysis

    • Data Driven Ads Creative Concepts

YALLA WHO?

One thing artists, managers, and music companies can agree on:

In 2025, most of the work on a musical career happens after leaving the studio.

&

Music marketing is an ever-changing puzzle.

We believe: 

  • There’s no one-size-fits-all in marketing, and especially in music. We focus on tailoring your digital presence precisely to align with your unique personality and brand.

  • We’re passionate about helping artists and brands avoid wasted marketing spend and ensuring every dollar works toward maximizing their full potential.

  • Our data-driven strategies are built on analyzing your content, assets, and audience. We customize our services to meet you exactly where you are in your career.

  • At the heart of everything we do is on-brand storytelling, creating meaningful connections with your audience that go beyond the surface and foster lasting relationships.

Maayan Loven

Founder & CEO

is the founder and CEO of Yallacoola. Starting her career as a musician herself, she transitioned into styling, branding, and visual storytelling after working in fashion.
She founded Yallacoola in 2020, utilizing her experience from all career stages to create tailor-made services, focusing on brand development, social media strategies, and data-driven marketing that drive sustainable digital growth and push the culture forward, for artists of all stages and sizes, labels, and brands, both local and international.

is a client manager, content creator, and content strategist with over a decade of experience in the music industry.
Originally from France, she holds a law degree and a master’s in communication. She began her career at Universal Music France in the copyrights law department before transitioning into social media management, working with international artists and platforms.
In Israel, she expanded her expertise into journalism and media production at i24 News and Channel 13. She is also an active DJ in the local music scene.

Client Manager

Esther Cohen

Gaya Tsur

Client Manager

 is a client manager, content creator and content strategist with expertise in branding and storytelling for artists and fashion brands.
She specializes in working with emerging artists and has a strong background in consumer psychology.
Gaya completed a VM course in fashion, which enhanced her ability to create tailored visual narratives. She has also worked as a stylist for music videos, live performances, and magazines like Mako and 7 Leylot, and founded a successful alternative music line, building a dedicated community around it.

is a content strategist and digital media expert with 20+ years of experience in the music industry, audience growth, and strategic partnerships. As VP of Marketing & Partnerships for an international animated series, she leads brand expansion and engagement. Previously, at TikTok, she managed 100+ media partnerships and collaborated with hundreds of music artists, creators, and brands to amplify their reach. She has worked with 40+ global brands, including Disney, Nintendo, and PlayStation, specializing in storytelling-driven strategies that shape the digital music landscape. A bestselling author and award-winning podcast creator.

Strategic Consultant

Karin Aldea

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